Canada Vs. Big Tobacco
What Is the Big Tobacco Settlement? Canada reached a $32.5 billion landmark agreement with major tobacco companies in compensation for the immense health, social, and economic damage caused by commercial tobacco products.
Why does it matter? This settlement acknowledges decades of health damage, deceptive marketing, and the real cost of tobacco use in Canada.
Who Receives the Funds? Each province and territory will receive a share of the funds. Lung Saskatchewan is advocating to have a portion of these funds to be invested in commercial tobacco-related harm reduction and prevention.
What Does This Mean for Saskatchewan? Saskatchewan is set to receive approximately $700 million over the next several years. An important opportunity to invest in lung health and tobacco prevention.
