Youth4Change Vape campaign

Youth4Change Vape Flavours National Campaign

9 September 2021
Submitted by admin on 9 September 2021

Youth4Change led a national advocacy campaign for vape flavour regulation. This consisted of a successful online letter writing and social media campaign that targeted federal and provincial government officials. Youth4Change, in partnership with Lung Sask, submitted a vape flavours consultation document to Health Canada. We look forward to the Federal Government’s vaping regulation announcement this fall.

HIGHLIGHTS OF THE CAMPAIGN:

  • The letter-writing campaign at youth4change.ca garnered almost 500 signatures.
  • Youth4Change’s Instagram page reached 2,000% more accounts during the campaign.
  • There was a 64% increase in engagement through Facebook ads
  • Youth4Change went viral! We had over 2.82M views on TikTok videos.