Corporate Charitable Giving Programs provide essential benefits to your organisation itself, both internally and externally. External Benefits When your organisation establishes a charitable giving program, strategic or otherwise, you will begin to see positive results almost immediately in several ways: ·Public Relations: The organisation philanthropic activity does not go unnoticed by groups like the BREATHEorganisation nor does it go unnoticed by the media. All charitable organisations and fund-raising events rely on the media to spread the word about their work, so any corporation having a share in that work will be included in the media coverage through the traditional media outlets and our own BREATHE media channels ·Social Media: While some organisations are concerned about the potential backlash from negative comments on social media, an organisation like yours, involved in corporate giving will be reaping the benefits of positive social media mentions and sharing. The impact of this kind of publicity can have positive results on your organisations' recognition and awareness in the market space. ·Reputation: While it is less tangible than public relations or social media coverage, there is no denying the fact that many of your consumers make buying decisions based as much on how they feel about your company as on how they think about your product or services. ·Profit: The above leads eventually to higher profitability as positive public perception and social media sentiment influences branding, and finally, procurement Internal Benefits The benefit of a corporate charitable giving program is not limited just to your organisations' scalability pit and loss: ·Employee Engagement: Recruiting top tier employees moreover keeping them fulfilled is a priority of all thriving corporations. Charitable giving improves employee engagement by boosting productivity, ethical behaviour, gratitude to the organisation, and a sense of accomplishment in their work tasks and responsibilities. ·Morale: More engaged staff are generally more pleased with the corporate culture. The s knock-on effect is less conflict, fewer issues will tardiness, “illness”, or extended breaks, as well as lower employee churn rates ·Teamwork: Generally positive attitude in the workplace extends beyond just the non-executive, and non-managerial staff initiatives such as a corporate giving program bring together people from all levels of the organisation – from the C-level to the entry-level positions – everyone feels like they are working together toward a common goal. This feeling of productive teamwork will extend beyond the charitable giving program to positively influence other aspects of their work. Here are just some of the ideas on how your organisation can implement a charitable giving program. : Community Grants Employee, Department or Team Volunteerism Employee Matching Gifts Corporate Sponsorship Non-Cash Contributions If you would like to know more about how your company can get started with a charitable giving program, give Neil a call at 1-306-667-3013. |
