Youth4Change Vape Flavours National Campaign

Youth saying i am not a target

Youth4Change led a national advocacy campaign for vape flavour regulation. This consisted of a successful online letter writing and social media campaign that targeted federal and provincial government officials. Youth4Change, in partnership with The Lung Association of Saskatchewan, submitted a vape flavours consultation document to Health Canada. We look forward to the Federal Government’s vaping regulation announcement this fall.


  • The letter-writing campaign at garnered almost 500 signatures.
  • Youth4Change’s Instagram page reached 2,000% more accounts during the campaign.
  • There was a 64% increase in engagement through Facebook ads
  • Youth4Change went viral! We had over 2.82M views on TikTok videos.

Page Last Updated: 09/09/2021