Youth4Change Launches #IAmNotATarget Campaign

On Friday, The Lung Association of Saskatchewan's youth advocacy group, Youth4Change, launched its campaign against vape flavours. Vape companies are using over 8,000 flavours, like bubble gum and cotton candy, to entice our kids into vaping. These flavours are sugar coating nicotine addiction and Youth4Change has created this campaign to encourage Saskatchewan's government to regulate all vape flavours (with the exception of plain and tobacco) and protect Saskatchewan kids. Saskatchewan currently has some of the highest youth vaping rates in North America, and most start with flavoured vape juices.

The campaign will consist of social media posts, media appearances, and postcards that have been mailed to all of Saskatchewan's MLAs. The postcards have a piece of bubblegum and feature handwritten messages from Youth4Change's members, urging them to regulate vape flavours in Saskatchewan. Parents, grandparents, and all other concerned citizens are also asked to write their MLAs to act on vape flavour regulation here in Saskatchewan.

For more information and how you can take action to protect Saskatchewan's kids, visit the campaign website.

Page Last Updated: 23/09/2020